Research, design, and construct a bag based on a customer persona and market of choice.

This backpack is made with durable fabrics and hardware, including canvas, vinyl, zippers, buckles, and a hook and D-ring. It has multiple compartments to hold everything a college student would need on a regular basis going to and from classes as well as for social events in the $60-$100 range.

Project Junior Soft Goods Studio Bag

Date of Launch (Colorway 1) December 11, 2021

Date of Launch (Colorway 2) November 27, 2022

Development Time 5 Months